HBK’s 25-Year Ascent: Client Loyalty, Creative Evolution, and the Human Touch

In this episode, I sit down with David Hayes, founder of HBK, an advertising agency with over 25 years of history. David shares the incredible journey of building HBK from scratch, navigating industry changes, and fostering long-term client relationships that span decades. We delve into the evolving world of creative advertising, the challenges of talent acquisition, and the importance of building solid financial foundations in business. Whether you’re running a startup or an established agency, this conversation is packed with actionable insights and real-world wisdom.

Key Discussion Points:

• The founding of HBK and its early challenges.
• The importance of long-term client relationships and how to maintain them. Navigating industry changes, including the rise of digital and fragmented marketing.
• The shift from gut-based hiring to structured hiring processes.
• The role of collaboration and face-to-face communication in creative agencies.
• The impact of remote work and generational differences in workplace dynamics.
• Leveraging financial expertise to sustain and grow a business.
• Predictions for the future of advertising, including the evolving role of AI.
• Advice for new business owners: focusing on relationships and financial health.